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Copied content is a serious problem on the Internet. Many search engines, including Google do not give your site the credit it deserves if the content from your pages is found on numerous other sites. Ultima Thule can search the Internet to find any of your copyrighted website content that appears on other websites. However, we can do more than that, we can find references to your website, your company and your brand.
Ensure Your Branding Efforts Benefit You
Effective search engine marketing isn't the only reason you should monitor this activity. When a customer or potential customer searches the Internet using your company name, you should appear top of the listings but your competitors may use certain methods to appear above you and attract your customers to their own service. Some companies have successfully prevented this from happening by going to court, but in order to do so it will be necessary to have the proof and know when it is happening. Ultima Thule offers you a simple interface that will allow the monitoring of this activity in order to ensure that your branding efforts benefit you.
Copyright Theft
Reports of media file theft are common place as more and more people are being prosecuted for illegally downloading music, films and other media without first obtaining the rights to do so. However, intellectual theft and media theft is commonplace too yet, few companies monitor this or take action. Piracy can relate to the theft of ideas, logos, website content and many other pieces of information.
Tracking Brand Awareness And Exposure
Of course, not all online references to your company or brand are bad news. Brand awareness and brand recognition are a big part of building a customer base and as long s the correct information is used in the appropriate circumstances it can be extremely beneficial to your business. In order to determine the level of brand or company recognition you are subject to, it will be necessary to keep track of all references to your company. Scouring the Internet to do this manually is impossible, however, Ultima Thule have the technology to do it for you.
How Ultima Thule Can Help
Our systems can gather all the information that pertains to your company or your brand. You will be able to sort through each of the references and, if necessary, categorise them for easier viewing. This will enable you to:
- Track potential brand awareness
- Measure your online exposure
- Measure your search engine performance and exposure
- Make informed decisions on marketing and other factors
There is no escaping that while the Internet has provided with businesses with huge potential to market their product and their company, it has also provided ample opportunity for copyright theft. With careful tracking, though, it is possible to view your exposure to this and also to track your online performance and brand awareness.
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